The better way to communicate directly with fans
The better way to communicate directly with fans
Posts is the purpose-built email replacement for artists that turns one-way broadcasts into interactive fan experiences designed to pull fans deeper into your world.
Posts is the purpose-built email replacement for artists that turns one-way broadcasts into interactive fan experiences designed to pull fans deeper into your world.
Posts is the purpose-built email replacement for artists that turns one-way broadcasts into interactive fan experiences designed to pull fans deeper into your world.
Email, but better
Posts invites fans into the moment in a way email alone can't.
Email, but better
Posts invites fans into the moment in a way email alone can't.
More reach
Go beyond the inbox. Create a single announcement and publish to email and web at the same time
More reach
Go beyond the inbox. Create a single announcement and publish to email and web at the same time
More reach
Go beyond the inbox. Create a single announcement and publish to email and web at the same time
More interactive
Posts gives fans a place to listen, watch, comment, vote, and share right inside your world.
More interactive
Posts gives fans a place to listen, watch, comment, vote, and share right inside your world.
More interactive
Posts gives fans a place to listen, watch, comment, vote, and share right inside your world.
More rewarding
Personalize any content by who fans are or what they've done, and give every fan a reason to go deeper.
More rewarding
Personalize any content by who fans are or what they've done, and give every fan a reason to go deeper.
With Posts, every release, tour, merch drop, and update can reach further, invite fans to participate,
and deliver better experiences for every fan.
With Posts, every release, tour, merch drop, and update can reach further, invite fans to participate, and deliver better experiences for every fan.
Everything you need, already in the editor.
An easy to use editor built for artists, with drag-and-drop blocks for music, video, tour dates, polls, and more. Design every Post in your own brand to look like your world, not a template.
Everything you need, already in the editor.
An easy to use editor built for artists, with drag-and-drop blocks for music, video, tour dates, polls, and more. Design every Post in your own brand to look like your world, not a template.
Target any audience
Send to any segment, and make any block visible only to the fans you choose. The right message reaches the right fans.
Target any audience
Send to any segment, and make any block visible only to the fans you choose. The right message reaches the right fans.
Gate by any action
Lock a block behind a signup, presave, or share. Fans unlock it by taking action, so every gate grows your fanbase.
Gate by any action
Lock a block behind a signup, presave, or share. Fans unlock it by taking action, so every gate grows your fanbase.
Reactions and comments
Fans respond right on the Post, and the conversation stays in your world, not social media's.
Reactions and comments
Fans respond right on the Post, and the conversation stays in your world, not social media's.
Fan referrals
Turn fans into your growth engine. Every fan gets a link to share, and the new fans they bring become yours to reach.
Fan referrals
Turn fans into your growth engine. Every fan gets a link to share, and the new fans they bring become yours to reach.
Audio and video embeds
Embed Spotify, Apple Music, video, and audio as playable blocks that work in the inbox and on the web.
Audio and video embeds
Embed Spotify, Apple Music, video, and audio as playable blocks that work in the inbox and on the web.
Interactive polls
Ask fans what they think and let every vote shape your next move. Every answer feeds the fan graph.
Interactive polls
Ask fans what they think and let every vote shape your next move. Every answer feeds the fan graph.
Paid subscriber content
Add paid tiers or merch to any Post. Revenue built into the message itself.
Paid subscriber content
Add paid tiers or merch to any Post. Revenue built into the message itself.
Tour dates
Pull upcoming dates straight from Bandsintown into your Post. No manual entry.
Tour dates
Pull upcoming dates straight from Bandsintown into your Post. No manual entry.
Presave block
coming soon
Add DSP presaves connected to your library, so every announcement converts before release day.
Presave block
Add DSP presaves connected to your library, so every announcement converts before release day.
Secret draft links
Preview links for teams, no test sends.
Visibility settings
Publish to email, web, or both.
Brand Kit
Your fonts, your colors, your layout.
Secret draft links
Preview links for teams, no test sends.
Secret draft links
Preview links for teams, no test sends.
Visibility settings
Choose what appears in email vs. web
Brand Kit
Your fonts, your colors, your layout.
Brand Kit
Your fonts, your colors, your layout.
Same workflow. More to show for it.
Everything you already do, with more reach, more engagement, and more fan data.
What You Can Do
Everything you already do, with more reach, more engagement, and more fan data.
Email alone
With Posts
Reach
Your existing list.
Inbox and web at once. New fans discover and convert.
Reach
Email alone
Your existing list.
With Posts
Inbox and web at once. New fans discover and convert.
Engagement
Delivered, then static.
Fans react, vote, comment, and share.
Engagement
Email alone
Delivered, then static.
With Posts
Fans react, vote, comment, and share.
Targeting
Send to a segment, all or nothing.
Gate any post or block by audience. Different fans see different content in the same post.
Targeting
Email alone
Send to a segment, all or nothing.
With Posts
Gate any post or block by audience. Different fans see different content in the same post.
Fan data
Opens and clicks.
Every view, vote, comment, and signup builds a fan profile you own.
Fan data
Email alone
Opens and clicks.
With Posts
Every view, vote, comment, and signup builds a fan profile you own.
Discoverability
Delivered once, then gone.
Fans react, vote, comment, and shareA permanent page your fans keep sharing, and new fans keep finding.
Discoverability
Email alone
Delivered once, then gone.
With Posts
Fans react, vote, comment, and shareA permanent page your fans keep sharing, and new fans keep finding.
Posts in action.
See why artists are choosing Posts as the better way to reach, engage, and grow their fans.
What You Can Do
See why artists are choosing Posts as the better way to reach, engage, and grow their fans.
Personalized fan journeys
Paul McCartney
Personalized fan journeys
Paul McCartney
Ahead of his new album, The Boys of Dungeon Lane, Paul McCartney sent one Post that adapted to every fan inside it.
Fans answered how they planned to listen first, and each answer unlocked the next block: vinyl buyers picked their color and previewed the match, streamers chose their path and unlocked exclusive audio from Paul. No survey, no follow-up send. The Post did the segmenting in real time, and every answer became fan-level preference data for this campaign and the next.
Ahead of his new album, The Boys of Dungeon Lane, Paul McCartney sent one Post that adapted to every fan inside it.
Fans answered how they planned to listen first, and each answer unlocked the next block: vinyl buyers picked their color and previewed the match, streamers chose their path and unlocked exclusive audio from Paul. No survey, no follow-up send. The Post did the segmenting in real time, and every answer became fan-level preference data for this campaign and the next.
Ahead of his new album, The Boys of Dungeon Lane, Paul McCartney sent one Post that adapted to every fan inside it.
Fans answered how they planned to listen first, and each answer unlocked the next block: vinyl buyers picked their color and previewed the match, streamers chose their path and unlocked exclusive audio from Paul. No survey, no follow-up send. The Post did the segmenting in real time, and every answer became fan-level preference data for this campaign and the next.
Owned membership growth
Addisyn
Owned membership growth
Addisyn
Launching her solo career, Addisyn used Posts to build a sci-fi, captain's-log-style world and brought her whole community into it.
She moved her membership over from Patreon and gated exclusive content behind new subscriber tiers, starting with a $1 "Observers" tier, so fans had to become contactable to unlock the story, and the ones who wanted more became paying members. No membership on one platform and email on another. Her content, her fan comms, and her memberships now live in one place. In two weeks, her contactable fanbase grew 107%, and 54% of them converted to paying members.
Launching her solo career, Addisyn used Posts to build a sci-fi, captain's-log-style world and brought her whole community into it.
She moved her membership over from Patreon and gated exclusive content behind new subscriber tiers, starting with a $1 "Observers" tier, so fans had to become contactable to unlock the story, and the ones who wanted more became paying members. No membership on one platform and email on another. Her content, her fan comms, and her memberships now live in one place. In two weeks, her contactable fanbase grew 107%, and 54% of them converted to paying members.
The most powerful direct-to-fan channel in music.
Everything email can do, plus everything it can't.
What You Can Do
Everything email can do, plus everything it can't.
Run a first listen
Run a first listen
Announce a tour and capture presale demand
Announce a tour and capture presale demand
Gate a merch drop
Gate a merch drop
Get fans to vote
Get fans to vote
Create a pre-save unlock that rewards fans for saving
Create a pre-save unlock that rewards fans for saving
Give fans early access before the public announcement
Give fans early access before the public announcement
Turn a social share into a fan signup
Turn a social share into a fan signup
Drop exclusive content for your most engaged fans
Drop exclusive content for your most engaged fans
Build a community thread around a release moment
Build a community thread around a release moment
Reward your most loyal fans first
Reward your most loyal fans first
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
What is Posts?
Does Posts replace email?
What can you build?
How is this different from other email marketing tools like Mailchimp?
Do Posts get sent to email automatically?
EVERY ANNOUNCEMENT DESERVES A LIFE BEYOND THE INBOX
Why just email when every announcement can do more with Posts?
EVERY ANNOUNCEMENT DESERVES A LIFE BEYOND THE INBOX
Why just email when every announcement can do more with Posts?