Introducing Openstage 2.0

We’ve always believed that the connection between artist and fan is where the value in music comes from. Now we’ve built a more complete way for artists to deepen those connections and turn them into lasting growth.

For too long, artists have been forced to grow from the Outside-In:

→ Chasing reach

→ Creating for algorithms

→ Hoping some attention trickles down into fans

You spend enormous resources competing for fleeting attention. But even when you break through, you’re expected to send fans straight back to someone else’s platform where you don’t control the experience, the relationship, or what happens next.

You create the demand, but someone else captures the value. And when the next campaign comes around, you’re back competing all over again.

This model optimizes for views and impressions, not fans who care and come back.

Growth isn’t just about reach. It’s about creating more people who care.

And the strongest growth starts with the fans who care the most. Give them a place to belong. Bring them deeper into your world. And let that deeper fandom create the gravity that brings more people in.

We call it growing from the Inside-Out.

And we've rebuilt Openstage around making it possible.

Explore the Inside-Out Playbook →

Build your own fan platform, with everything you need to bring fans into your world, build deeper relationships, and grow through them.

We have a fresh look and feel, and new capabilities designed to put the Inside-Out model into practice.

Here's some of what's new:

Fan HQ gives fans one place to join your world, explore your music and merch, catch up on your latest posts, and connect with you and each other. Use it as your website, link in bio, or wherever you send fans. Your Brand Kit carries your identity across your platform, so your world looks and feels exactly like you.

Fans now join your list and community at the same time, becoming members of your world with a Fan Pass they can add to their phone’s wallet. Reach them on their home screen with Wallet Push Notifications and unlock access and rewards online and IRL.

Posts let you share news, music, videos, and more directly to fans’ inboxes and your Fan HQ. Give fans first access and a place to listen, watch, comment and connect directly in your world.

Landing Pages 2.0 make it easier to build campaigns that convert. Put the ask on the first step, control what happens next, and see how fans move through each step with upgraded conversion insights.

Fans join once and are recognized across your Fan HQ, Landing Pages, and Posts every time they come back. They can pick up where they left off, with experiences that reflect who they are and how they've engaged.

Every interaction builds on the same Fan Profile, giving you a more complete picture of your fans and making every new moment more personal.

One fan experience. One fan relationship.

Read the Inside-Out Manifesto →